Our Story
This started long before there was a Buddy Life.
When I was 18 and waiting tables at the Green Mill, I used to write “Having a rockin’ evening” on customers' checks before they left.
It was not a business idea. It was not a slogan exercise. It was just a little thing I liked doing — something fun and positive to send people out the door with.
Over the years that idea kept changing shape. Eventually it got much simpler: Hey Buddy.
Where it is now
Shop first. Plenty more Buddy around it.
Buddy Life is an apparel brand first, but I want it to be more alive than a normal online store. New art, new GIFs, customer photos, Buddy Scenes, random positive comments, music, and other fun stuff should keep showing up around it.
Buddy Credits will connect the digital side of the brand, giving people a way to unlock things like generated Buddy Scenes, ringtones, and whatever comes next.
I also want Buddy to show up with other brands — through collaborations, affiliate products, and partnerships where the Buddy face can help good products find more people.
The goal
Someday, I want to hear it on the street.
Two people who do not know each other. One of them is wearing Buddy Life. They pass each other and somebody says, “Hey Buddy.” That would be pretty great.
Until then: make good stuff, have some fun with it, and keep passing a little positive energy around.